My presentation will highlight how to turn the fiery love relationship between WordPress and SEO into a healthy, long-lasting marriage. We will be looking at how to craft an awesome theme that actually helps with SEO, at plugins, architecture and UX. We will also explore the common pitfalls of WordPress websites which usually end up killing rankings and conversions. Ultimately, my aim is to provide a roadmap to turn a WordPress website into a Google-dominating powerhouse.