The Accelerated Mobile Pages projects started at the end of 2015 but development has been continuous since then. Over the last 12 months, there was a strong focus on 2 main areas: getting faster of course but also handling better and more content types. And with a strong e-commerce bias which allowed sites such as EBay, Zalando or AirBnB to build AMP user interfaces efficient both on desktop and mobile. Recent changes in Facebook algorithm putting up front more content from your own friends and reducing traffic from publishers has brought more traffic to Bing and Google under the form of AMP pages. And not so far ago AMP can be used to build “Stories” à la Instagram but on your WordPress site. Many things happening in the AMP world over the last 12 months showing that AMP makes up a very beneficial solution in many use cases. Certainly not for every use case though and we’ll try to review the pros and cons of using AMP and when it is better suited, plus a guide on how to implement and a few pitfalls to be avoided.